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Written by Matthew Coller   
Saturday, 24 July 2010 21:22

Forbes.com ranked the 50 most valuable sports franchises.  The Dallas Cowboys ranked No. 2 behind only Manchester United.  The Cowboys, who are owned by Jerry Jones, are valued at $1.65 billion.  The team brought in $280 million in revenue.  The Cowboys’ new stadium landed the NCAA Men’s Final Four, NBA All-Star Game and Super Bowl.

Here are the other NFL Franchises (NFL Rank):

No. 4 (2) – Washington Redskins – Valued at $1.55 Billion with $345 million in revenue, the ‘Skins would be closer to Dallas had they not had the highest operating income in the NFL at $77 million over the past five seasons.

No. 5 (3) – New England Patriots – Valued at $1.36 billion with $302 million in revenue, the team’s stadium location near shopping, dining and entertainment increases its value.

No. 7 (4) – New York Giants – Valued at $1.18 billion with $230 million in revenue, the team sold naming rights for its practice facility for more than $35 million over 15 years.

No. 9 (5) – New York Jets – Valued at $1.17 billion, the team brought in $227 million in revenue but, Forbes says, they are struggling to sell PSL’s for season tickets at their new stadium.

No. 10 (6) – Houston Texans – Valued at $1.15 billion with $256 million in revenue, the team sold naming rights to Reliant for $300 million, the most expensive deal in the NFL.

No. 11 (7) – Philadelphia Eagles – Valued at $1.12 billion with revenue of $250 million, the team’s season ticket renewal rate is 99 percent.

No. 12 (8) – Tampa Bay Buccaneers – Valued at $1.09 billion with revenue of $241 million in revenue, the team’s poor play has lowered demand for tickets.

No. 13 (9) – Chicago Bears – Valued at $1.08 billion with revenue of $241 million, the team’s marketing strategies have paid off for selling season tickets.

No. 14  (10)– Denver Broncos – Valued at $1.08 billion with $240 million in revenue, the team’s popularity has fallen post John Elway and post winning Super Bowls.

No. 15 (11) – Baltimore Ravens – Valued at $1.08 billion with $240 million in revenue, the team’s fan base remains centralized in Baltimore despite their success.

No. 17 (12) – Carolina Panthers – Valued at $1.05 billion with $238 million in revenue, the team is the first to privately finance a new stadium with the help of naming rights and PSL’s.

No. 18 (13) – Cleveland Browns – Valued at $1.03 billion with $235 million in revenue, the team has struggled to win despite player costs.

No. 19 (14) – Kansas City Chiefs – Valued at $1.03 billion with $228 million in revenue, the team has renovated Arrowhead Stadium to the tune of $375 million over the past few years.

No. 20 (15) – Indianapolis Colts – Valued at $1.03 billion with $233 million in revenue, the team’s owner fas focused its payroll on star players and found a way to consistently win.

No 21 (16) – Pittsburgh Steelers – Valued at $1.02 billion with $235 million, the team remains among the most popular in the NFL.

No. 22 (17) – Green Bay Packers – Valued at $1.02 billion with $232 million in revenue, the team has around 70,000 people waiting for season tickets.

No. 23 (18) – Miami Dolphins - valued at $1.02 billion with $242 million, the team’s celebrity minority owners have assisted in an expanded fan base.

No. 24 (19) – Tennessee Titans – Valued at $1 billion with $232 million in revenue, the team’ maintains consistency on the field despite a fairly low payroll.

No. 26 (20) – Seattle Seahawks – Valued at $994 million with revenue of $231 million, the team’s low ticket prices assist in selling out every game.

No. 28 (21) – Cincinnati Bengals – Valued at $953 million with $222 million in revenue, the team’s brand value of $57 million hurts the overall value.

No. 29 (22) – New Orleans Saints – Valued at $942 million with $232 million in revenue, the team’s Super Bowl victory should boost future value.

No. 30 (23) – Arizona Cardinals – Valued at $935 million with $223 million in revenue, the team’s 2008 Super Bowl appearance assisted in a ticket sales jump.

No. 31 (24) – San Diego Chargers – Valued at $917 million with $224 million in revenue, the team’s quality on-field performance has not translated to overall value.

No. 32 (25) – St. Louis Rams – Valued at $913 million with $217 million in revenue, the team’ can break its stadium lease if it isn’t in the top 25 percent in revenue by 2014.

No.  33 (26) – Buffalo Bills – Valued at $909 million with $222 million in revenue, the team’s multi-year deal with Rogers Centre in Toronto is a source of revenue and hopes to increase fan base.

No. 34 (27) – San Francisco 49ers – Valued at $875 million with $214 million in revenue, the team is close to finalizing a deal to put a new stadium in Santa Clara.

No. 36 (28) – Detroit Lions – Valued at $867 million with $206 million in revenue, the team’s lack of success has led to TV blackouts.

No. 37 (29) – Jacksonville Jaguars – Valued at $866 with $217 million, the team is looking to sell due to low ticket revenue.

No. 39 (30) – Atlanta Falcons – Valued at $856 million with $214 million in revenue, the team’s owner Arthur Blank sold minority interest to four investors last year.

No. 40 (31) –Minnesota Vikings – Valued at $825 million with $209 million in revenue, the team’s stadium lease expires in 2011 and thus far they don’t have an agreement to play anywhere in 2012.

No. 41 (32) – Oakland Raiders – Valued at $797 million with $215 million in revenue, the team’s value has fallen because of low stadium revenue and poor on-field product.


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Matthew Coller is a staff member of the Business of Sports Network, and is a freelance writer. He can be followed on Twitter

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