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 The Miami Dolphins have announced that Jim Rushton has been named Senior Vice President of Corporate Partnerships and Integrated Media. In this capacity, he will oversee the revenue and corresponding support services for all Dolphins sponsorship assets including Land Shark Stadium, miamidolphins.com, Dolphins Mobile Vision, the game day Club and Suite portable Kangaroo TV unit, and Stadium Vision, the game day in stadium television network. Rushton will also be responsible for the team’s broadcasting partnerships, including the Dolphins Radio Network. He will report directly to Dolphins CEO Mike Dee who made the announcement.
Rushton joins the Dolphins from Entercom Communications where he has spent the past 16 years, most recently as Vice President Sports Sales and Marketing for Entercom and Entercom New England. He was responsible for all revenues associated with the WEEI Sports Radio Network including the Boston Red Sox and Boston Celtics radio networks and the New England Patriots Monday / Friday radio network.
“We are thrilled to be adding someone of Jim’s caliber to our senior management team”, said Dee. “He has a passion for sports and a proven track record of generating significant revenue growth for each and every sports property that he has been associated with in his many successful years at Entercom. The sports sponsorship landscape continues to evolve with new technologies and Jim’s broad-based media and team experiences make him uniquely qualified to lead this important area of our organization.”
During his tenure with Entercom, Rushton helped establish WEEI as one of the most successful all-sports stations in the United States. In this time, the Red Sox radio network grew to become the highest grossing play-by-play franchise in all of Major League Baseball. Rushton has also been a pioneer in integrating the radio businesses for which he was responsible into a multi-media platform that activated advertising / sponsorship campaigns utilizing audio, visual, text / mobile, experiential and sports media assets.
“The opportunity to work with an organization so steeped in tradition yet focused on breaking new barriers is a once-in-a-lifetime opportunity,” Rushton said. “I have tremendous respect for what Mr. Ross and Mike have started to build in South Florida and I am anxious to contribute to their goal of making the Dolphins business operation one of the elite organizations in the NFL”
Rushton will re-locate to South Florida in time to begin his new duties the week of November 9.
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 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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