The United Football League announced today that StubHub will be one of the League’s “Premiere” Season Foundation Partners and the UFL’s exclusive corporate partner for secondary ticketing. StubHub will be promoted as the League’s preferred resale destination for fans. Tickets for the inaugural season are on sale now and will soon also be available at StubHub.

“When seeking Foundation Partners for the UFL, we were looking for companies who wanted to take an integrated and innovative approach with us and StubHub more than fits this criteria,” said Frank Vuono, COO of the UFL. “We will integrate StubHub into the overall fabric of the League by providing them with the traditional sponsorship and media elements as well as on-field and on-helmet exposure during all of our national telecasts. We have an opportunity to provide our corporate partners with a truly vertical and ambush free partnership model that is unprecedented in professional sports.”

As a Foundation Partner of the UFL, StubHub’s logo will be prominently displayed on the front bumper of the Florida Tuskers’ helmet. StubHub will also be included on ANC’s on-field LED rotational signage and receive commercial inventory on the VERSUS and HDNet telecasts. In return, the UFL will be featured on StubHub’s website for cross-promotions and for co-branded incentive programs which are still being finalized.

“The UFL presents a unique and compelling opportunity for us to reach out to a new fan base in a very prominent fashion,” said Danielle Maged, Head of Partnerships for StubHub. “The league offers an affordable and quality football product at a time fans are faced with difficult choices. This partnership is a natural extension of our involvement with all sports teams and leagues, and brings strong brand visibility and growth opportunity.”

The United Football League is a new professional football league that will kick-off its “Premiere” season this October. Featuring traditional football coached by former NFL coaches, the UFL’s “Premiere” season teams include the California Redwoods, Florida Tuskers, Las Vegas Locomotives and New York Sentinels. The UFL’s goal is to provide fans with affordable, innovative and entertaining game-day experiences. The UFL’s games, which will be broadcast live on VERSUS and HDNet, will culminate with a Championship Game on November 27th in Las Vegas. Tickets are now on-sale in all markets and can be purchased by calling 877.UFL.2009 or visiting www.ufl-football.com.

Source: United Football League

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