Monday night’s preseason telecast of ESPN’s Monday Night Football, a 17-10 victory for the Minnesota Vikings over the Houston Texans, earned a 6.0 rating, representing an average of 5,943,000 households (7,918,000 viewers – P2+), making it ESPN's most-viewed NFL preseason game ever and its highest-rated since New England-Dallas on Aug. 12, 1996 – 6.6 rating.

ESPN's MNF game was the most-viewed program of the night (broadcast or cable) among households, viewers, all key male demos, Adults 18-34, and Adults 18-49.  Additionally, ESPN was the No. 1 network for the night (broadcast or cable) among households, viewers, and all key male and adult demos.

The game, which featured quarterback Brett Favre’s second start since joining the Vikings, ranks as the ninth most-viewed cable program of the year and ESPN’s third highest-rated/most-viewed program of the year among households.

ESPN’s four preseason games in August averaged a 4.3 rating, 4,233,000 households, and 5,516,000 viewers (P2+), representing increases of 41%, 45%, and 44%, respectively over the 2008 preseason schedule. The four-game average is the highest-rated preseason for ESPN since 2006 (4.6 rating) and the second highest-rated of the past 15 seasons. Additionally, this ranks as ESPN’s most-viewed NFL preseason ever.

Source: ESPN

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

Follow Maury Brown on Twitter

Comments (0)

Subscribe to this comment's feed