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Average NFL Franchise Value Over $1 Billion, According to Forbes PDF Print E-mail
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Written by Maury Brown   
Thursday, 11 September 2008 12:50

NFL

UPDATE: Forbes has now supplied The Biz of Football with the report. Other interesting findings...

  • The Lions are listed as the only franchise to post an operating income loss at –3.1 million. Operating income is a measure of profit.
  • Who profits the most? The Houston Texans with an operating income of 43.9 million.

More shortly 

-- Maury Brown

According to the annual valuation of all 32 franchises in the NFL by Forbes, the average value of an NFL team is worth over a billion dollars.

According to the report, the average value is now $1.04 billion, and increase of 8.7 percent compared to last year. New stadiums development helped increase values, including the Indianapolis Colts who see their ranking jump 13 spots to #8. As reported by Reuters, both New York teams have benefited from the jointly developed New Meadowlands Stadium currently beginning construction:

Both New York teams, the Giants and Jets, showed the biggest percentage gains at 21 percent, thanks to the new jointly owned stadium they will move into in 2010. The Giants moved to No. 4 at $1.178 billion, while the Jets were at No. 5 at $1.17 billion, Forbes said.

While the average team is now worth more than $1 billion, the owners cited the heavy costs associated with stadium construction, as well as high player salaries when they opted in May to terminate their labor contract early with the players union in a move to cut costs.

Also, those new stadiums bring with them higher costs for fans, as ticket prices continue to rise despite the weak U.S. economy. Last week, sports marketing firm Team Marketing Report said the average price of an NFL ticket rose 7.9 percent to $72.20, while the cost of an outing for a family of four has increased almost as much.

By comparison, the average MLB club is worth less than half what an average NFL franchise is worth. According to the Forbes valuation listing for MLB earlier this year, the average club in baseball is worth $472 million.


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Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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